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KCI우수등재 학술저널

HIS 이용의도와 이용행동의 예측과 이해를 위한 비교우위 경쟁이론모형 판별

Discrimination of Comparative Advantage CTM for Predicting and Understanding Intention to Use HIS and Usage Behavior

This paper examines hotel employees’ intention to use hotel information system(HIS) and usage behavior. Following a competing theoretical model (CTM) comparison approach, authors evaluated the extent to which prevailing intention-based models, including the technology acceptance model (TAM), the theory of planned behavior (TPB), and an integrated model of the TAM and TPB (IMTAMTPB), could predict and understand hotel employees’ intention to use HIS and usage behavior. Overall, findings suggested that the TAM may be more appropriate than the TPB and IMTAMTPB for predicting hotel employees’ intention to use HIS and usage behavior.

I. 서론

II. 이론적 배경 및 연구가설

III. 연구방법

IV. 분석 결과

V. 논의 및 결론

참고문헌

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