현상학적 방법론을 이용한 여행단계별 소비감정에 대한 연구

Consumer Travel Emotions by Travelling Phases: A Phenomenological Approach

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Leisure activities, one form of hedonic consumption, are closely linked to emotional experiences accompanying various psychological changes. Existing leisure research might be criticized focusing primarily on cognitive evaluations while neglecting emotional aspects of tourists. This article investigates consumption emotions aroused at different stages of travel and tries to reveal the causes of the evoked emotions. It also analyzes the reasons for differences in consumption emotions and their causes across various types of travel. Writers also examine relationships between consumption emotions, satisfaction, and the intention of repurchase and recommendation.