물리적 환경 지각이 감정과 서비스품질 지각에 미치는 영향

The Effects of Perceived Physical Environment on the Affect and Perceived Service Quality in College and University Foodservices

Employing structural equation model this study examined the impacts of the perceived physical environment on student’s affect and perceived service quality of college and university food services. A total of 391 usable questionnaires were collected from students enrolled at universities in Cheonan City and Asan City, Chungnam, Korea. The results of these empirical tests indicated that the perceived physical environment have a significant effect on students’ positive and negative affect and these emotional responses have significant effect on their perceived service quality of campus dining. Finally, theoretical and practical implications on building marketing strategies for competitive college and university food service operations were discussed.