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KCI우수등재 학술저널

2012여수엑스포 방문의사에 미치는 영향변수 추정

The purpose of this study is to estimate major determinants of willingness-to-visit(WTV) to the 2012 Yeosu Expo using a logit model. On-site surveys were conducted for 2,500 respondents across 16 metropolises and provinces based on quota sampling method. The results of logit model indicate that variables of travel time, population, number of owned cars, and age were found to be important determinants of WTV to the Yeosu Expo, supporting the previous studies. Two variables of population and number of owned cars appeared to be positively related to the WTV, whereas two variables of travel time and age were found negatively related to the WTV. The results suggest that travel time between origin and destination is the most important variable as an deterrent to travel.

I. 서론

II. 선행연구 검토

III. 연구방법

IV. 분석결과

V. 결론 및 시사점

참고문헌

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