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한국관광학회.jpg
KCI우수등재 학술저널

해맞이 관광객의 관광활동 인식 결정요인

This paper is to examine the segmented sunrise-watching travelers’ perception of travel behavior, and to give an aid for marketing strategy to suppliers by providing marketing implications identified. Samples used for the analysis were travelers who visited Jung Dong Jin, a place of interest for sunrise-watching, at January 1, 2007. Factor analysis was performed to extract perception of travelers’ behavior, and cluster analysis was followed by ANOVA and Duncan’s Multiple Range Test for market segmentation. The result of this study revealed that the sunrise tourists perceive sunrise tour as a travel behavior that has environment cognition, symbolic meaning of time, esthetics, and diversification.

I. 서론

II. 이론적 고찰

III. 자료 및 실증분석

V. 결론

참고문헌

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