2012 여수세계박람회 유치활동 분석을 통한 메가이벤트 유치전략에 관한 탐색적 연구

A Research for the Attracting Strategies of Mega-events through an Analysis of the Bidding Activities for the 2012 World Exposition in Yeosu

The purpose of this research is to find out the factors and typology of attracting strategies of mega-events, especially World Exposition. To attract World Exposition is dependent upon various factors and circumstances on attracting activities. According to the competitive environment on attracting activities of World Exposition, the effectiveness of a bidding strategy affects on the success in hosting World Exposition Specially, since the success in attracting World Exposition is dependent upon the strategy of the host city and country, it is imperative to develope an efficient system for attracting strategies on World Exposition. In this context this study presents a typology of strategies to elevate competitiveness in attracting World Exposition.