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한국관광학회.jpg
KCI우수등재 학술저널

스토리텔링기법을 이용한 잠수함관광 활성화

국내․외 잠수함관광회사의 웹사이트를 중심으로

Submarine Tourism is meaningful in that it expanded vertical expansion of marine tourism boundary. Still suffering from untapped market situation, submarine tourism is expected to be a catalyst for revitalization of overall marine tourism with legacy of sea stories. As a way to revitalize submarine tourism, this research focused on on-line storytelling marketing of the tourism provider's web-site. Tourism web-site is important since it is the first connection with IT-savvy potential tourists, it simulates intangible tourism product through the text, image and motion picture and provides plentiful stories before tourist visit tourism destination. To verify what is the effective on-line storytelling, we suggested four elements, message, conflict, character, plot and analyzed the eight domestic and overseas submarine tourism providers' web-sites. Best practice of web-storytelling are suggested and expected to provide managerial implication for practitioners.

I. 서론

II. 이론적 배경

III. 국내․외 잠수함관광의 현황분석

IV. 웹 사이트상에서의 스토리텔링 분석

V. 결론

참고문헌

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