제주지역 내 내국인 관광객의 방문횟수에 영향을 미치는 요인탐색

An investigation of factors influencing on the frequency of visit by domestic tourists at Jeju region: Using ordinal regressions

The purpose of this study was to examine the determinants of the frequency of tourists' revisit to the Jeju region. The sample was drawn from domestic tourists visiting the Jeju region in Korea. Ordinal regression analysis was employed for this study; the independent variable was the frequency of visit. The results indicated that 'shopping and night life' among the motivation factors significantly contributed to the frequency of visit. The results also may support the development project to establish a complex shopping mall and make the entire Jeju region tax free.