관광학의 새로운 正體性을 찾아서

Beyond Our Secular Identity: Retrospect and Challenges for Korean Tourism Studies

Faced with an unprecedent ‘explosion’ of tourism characterized by enormous outflow of outbound travelers, exploding education demand and supply in Korea, tourism academics are said thrown into confusion of self-identity. The research questions are who lead the academics and further what and how those scholars approach the phenomena. Through an in-depth content analysis of articles appeared in major periodic journal, Journal of Tourism Sciences, author found that most of the contributors were from tourism faculties unlike those in Annals of Tourism Research in which only one third of tourism faculties are contributing. Further, most of the papers produced were found devoted abnormally to hotel and restaurant areas, relying on biased on-site Likert-scaled questionnaire survey technique with an unappliable parametric statistical tools such as multiple regression and structural equation systems seemingly scholarly approach.