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KCI우수등재 학술저널

내부마케팅이 내부고객만족과 고객지향성에 미치는 영향

수도권내 외국인 전용 카지노를 중심으로

This study is to examine the effects of internal marketing to internal customer satisfaction and orientation in the foreigner casinos in Seoul and Incheon. Internal marketing factors were classified into three factors(welfare, internal motivation, communication). and internal customer satisfaction factors were classified into two factors(job and relationship satisfaction, inner support satisfaction). Writers found that the welfare had a positive effect with job and relationship satisfaction, but it had a negative effect with inner support satisfaction. And internal motivation was found having a positive effect with inner support satisfaction as well as job and relationship satisfaction. Further, communication, job and relationship satisfaction and inner support satisfaction were also analyzed.

I. 서론

II. 이론적 배경

III. 연구설계

IV. 분석결과

V. 결론

참고문헌

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