잠재적 중국 여행객의 행태적 특성에 따른 관광만족도 연구

Satisfaction Level of Potential Chinese Tourists based on their Behavioral Characteristics

Chinese tourists nowadays are taking the lead in world market and gaining importance to the Korean market. This paper is to establish an effective inducement plan to attract Chinese tourists. A total of 500 questionnaire were distributed to Chinese tourists present in Korea using 460 valid samples. The sample group of the questionnaire which is the base of the study is Chinese tourists in their 20s. The study has considered multiple sides of the Chinese tourist's satisfaction. Main factors in consideration were recognition of tourist sites, country's image, souvenirs, food, culture, custom, and restraints of conduct.