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KCI우수등재 학술저널

라이프스타일유형에 따른 제주해양관광의 속성 및 만족도에 관한 연구

Lifestyle of individuals has changed by several reasons including economic growth stage, technical innovations, disposable income and development of society as a whole. However personal lifestyle is an important inner-formation variable which should be considered also in terms of tourism destination marketing perspectives. This study deals with on the tourism attributes and satisfaction of JeJu marine tourism with gathering 321 effective responses from an on-site survey. The statistical analysis of the data was conducted using techniques of correlation analysis, frequency analysis, factor analysis, cluster analysis, and discriminant analysis. The demographical characteristics were identified and tourism attributes and satisfaction were confirmed by Chi-square analysis and Anova test.

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석 결과

VI. 결론

참고문헌

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