지역축제 유형별 방문객의 소비지출 차이분석

An Analysis of the Differences among Local Festival Visitors' Expenditure Patterns.

This research is to analyze the differences of local festival visitors' expenditure patterns between the types of festivals and expenses accounts, and finally seek measures to boost consumers' total expenses. Up to 40 festivals appeared in the “Ministry of Culture and Tourism, 2006' Culture Tourism Festival Report” were categorized by their 'subjects' and 'venue conditions' for this work. For the statistical analysis, t-test and one way-ANOVA were used. Th results show that the factors inducing festival visitors' expenditure are 'modern and local staple food' in the subjects category, and 'non-local visitors-oriented summer festivals held nearby famous tourist attractions in the 'venue conditions' category.