Festivals nowadays are popular events in local autonomous governments. Festivals are important contributors to the wellbeing of communities and in evaluating the impact on local environment. This study analyzes the behavioral pattern with participants' satisfaction and intent of repeat-visit at the Jeju full moon(Jeongwol Daeboreum) fire festival from 2005 to 2006. The research findings points to several implications. First, festival may focus for celebrating family visitors, not for individuals. Second, residents' satisfaction occur more bigger than the outer-visitors. Third, the intend of repeat-visit of the festival was found to be significant, based on the purpose of visit.
I. 서론
II. 이론적 고찰
III. 연구방법
IV. 실증분석
V. 결론
참고문헌