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한국관광학회.jpg
KCI우수등재 학술저널

축제 방문객 만족도와 재방문의도에 관한 연구

제주 정월대보름 들불축제를 중심으로

Festivals nowadays are popular events in local autonomous governments. Festivals are important contributors to the wellbeing of communities and in evaluating the impact on local environment. This study analyzes the behavioral pattern with participants' satisfaction and intent of repeat-visit at the Jeju full moon(Jeongwol Daeboreum) fire festival from 2005 to 2006. The research findings points to several implications. First, festival may focus for celebrating family visitors, not for individuals. Second, residents' satisfaction occur more bigger than the outer-visitors. Third, the intend of repeat-visit of the festival was found to be significant, based on the purpose of visit.

I. 서론

II. 이론적 고찰

III. 연구방법

IV. 실증분석

V. 결론

참고문헌

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