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KCI우수등재 학술저널

외식제약, 외식동기, 외식참여의 관계에 관한 연구

이론구조모델 개발과 관계 탐색

In the foodservice research area, there have been many studies concerned with restaurant choice attributes based on consumer behavior theory but relatively little attention was paid to the intrinsic motivation or constraints related to eating-out activity. In this context, this study aims to build a conceptual structural model through related literature reviews, to verify a supposed model and hypothesis and to evaluate the results of empirical study. The total 1394 valid samples were collected from May 20, 2008 to June, 10. Major findings of this study were as follows: First, the supposed model was accepted restrictively in the statistical significance. Secondly, intrapersonal eating-out constraints had strong negative effect on the eating-out participation. Third, interpersonal eating-out constraints didn’t have any relation(+, -) to eating-out motivation, but the other constraints had positive effect on the motivation.

I. 서론

II. 선행연구 고찰

III. 연구 설계

IV. 분석결과

V. 시사점과 한계

참고문헌

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