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KCI우수등재 학술저널

패밀리 레스토랑 종사원의 서비스 지향성과 고객의 감정적 반응, 태도, 충성도와의 관계 연구

The purpose of this study is to confirm relations between restaurant employee’s service-orientation and customer’s emotional response, attitude and loyalty. In order to analyze the proposed constructs, regression analyses is required for this research. Results show the influence of customer-oriented service is a positive emotional response to customers. And it’s analyzed positive influence affect attitude and loyalty as well. So restaurant owners must provide customer-oriented service in marketing in order to increase revenue and enhance customer relationship.

I. 서론

II. 이론적 배경

III. 연구설계 및 방법

IV. 연구결과 및 분석

V. 결론 및 시사점

참고문헌

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