문화․관광 가치사슬(Value Chain)연구에 대한 비평적 고찰

Evaluation of Value Chain Models for Culture & Tourism

Every firm has a value chain which is composed of value activities occurring in an organization. The value chain model has been one of the most popular business management models and it has been applied to many firms and industries including culture and tourism. At the beginning the value chain model was developed for manufacturing and it might not be suitable for the service sector like culture and tourism. This study aims at analysing the current value chain literature for culture and tourism and showing a direction of future research of the value chain model. These are the research findings: all culture and tourism value chains can be integrated in a value system; more research are needed in the areas of upstream supply chain, customer value chain, cultural sector and private supportive service sector. Future research should also concern m-tourism value chain, knowledge-based tourism value chain, virtual value chain and e-value system.