상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
농촌지도와 개발 29권 4호.jpg
KCI등재 학술저널

포스트 코로나 시대의 추구편익에 따른 농촌관광 시장세분화 연구

This study aims to segment the rural tourists markets according to benefits sought after the COVID-19 outbreak. Data were collected from 284 usable visits in 20 rural tourism village. Results show that it was classified into three clusters from factor-cluster analysis, The first cluster was ‘negative participation type’, and the overall pursuing benefit factor was low. The second cluster was ‘complex pursuit type’, and all the pursuing benefit factors were higher than the average. The third cluster was ‘experience-seeking type’, and the benefits of pursuing rural experiences, special experiences, and intimacy were high. Each cluster showed differences in educational background, age, residential area, type of visit, awareness, satisfaction, and behavioral intention of rural tourism villages.

1. 서론

2. 선행연구

3. 연구방법

4. 분석결과

5. 결론

참고문헌