지역축제 자원봉사자의 참여동기가 관계지속성에 미치는 영향

The effect of local festival volunteer's motivation on the continuous relationship

The role of volunteers is important for successful local festival. Managers of festival organizations have to make an effort for maintaining relationship with the volunteers continuously as long as they could provide their knowledge, skill and labor without any concomitant compensation. To maintain sustained relationship with the volunteers, managers are encouraged to understand their motivations. In this paper, authors examined these volunteer's motivation and the effect influencing their re-participation as a volunteer to the local festival. In the analysis four factors were identified: interest & social contribution, self-development, social effect and benefit & self-confidence. These four factors are argued all important to volunteer's continuous relationship.