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한국관광학회.jpg
KCI우수등재 학술저널

문화관광지 체험 척도 개발

부산 박물관 방문객 평가를 중심으로

This paper is to develop experiential level scale of museum visitors by measuring evaluation. The study area is Pusan Museum. In the factor analysis of the museum experiences, 12 items involving value experience, tradition and online experience and so on were sampled as the factors with more than 1 eigen value. In addition, items with more than 0.5 factor loading in 5 measuring items about the experiences among the questionnaire were removed in the process of factor analysis. Also, as the result of confirmatory factor analysis, the cleanness experience factor, the tours․video experience factor, the culture-art experience factor were deleted. All in all nine factors in total as a group were extracted.

I. 서론

II. 이론적 고찰

III. 연구설계

IV. 실증분석

V. 결론

참고문헌

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