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한국관광학회.jpg
KCI우수등재 학술저널

울산지역 고래관광 상품개발에 관한 인식도 평가와 대응

This study is to analyze the feasibility of a whale watching program and investigate countermeasures on the premise that Ulsan Metropolitan City could play a role as one of successful tourist destinations. Authors evaluated the recognition of local residents on hardware and software elements in the development of a whale watching tour program. They also implemented an empirical analysis for the data of the Ulsan whale tour program and the direction for specific tourist development. Factor analysis, MANOVA, and logistic regression were included for the data analysis. This approach is hoped by authors to provide useful data for implementation of specific policies with evaluating the recognition on the commercialization of a Ulsan whale tour program of local residents.

I. 서론

II. 이론적 배경

III. 연구 방법

IV. 분석 및 결과해석

V. 결론 및 과제

참고문헌

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