To attract foreign tourists and earn foreign exchanges, three new foreigners-only casinos were opened in 2006. This study is to analyze the effect of three new foreigners-only casinos' market on casino industry through their business track records including revenue and the number of casino users. For this research purpose, intervention model was introduced. The outcomes of this study are as follows: firstly, market entry of new three exclusive casinos have resulted in a monthly net revenue of about 8,2 billions won from Jan. 2006 to Oct. 2006. Secondly, the number of gamblers in this exclusive casino have been increased every month and estimated a rise by 664.080 users. Finally implications are suggested and discussed.
I. 서론
II. 외국인 전용 카지노 매출액 및 이용객 수 현황
III. 신규 외국인 전용 카지노의 시장진입 효과 분석
IV. 결론
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