This paper is to suggest affecting factors on travel agencies’ CRM and to analyze the effect on re-buying intention, while comprehending affecting factors on travel agency’s customer value and prove the customer value. Authors suggest that it’s important to execute CRM appropriate to customers by catching the quality of relationship and customer’s needs though it’s important to implement the current generalized technical CRM environment at travel agencies. They suggest also that a travel agency should consider economical side, convenient usage and entertainment to create a customer’s positive value because the value of economical efficiency, convenience & entertainment is evaluated as important travel agency’s customer value in the field of service value.
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 실증조사와 분석
Ⅳ. 결론 및 시사점
참고문헌