During the global health emergency, like the COVID-19 pandemic, people attend to organizations dedicated to international well-being. This paper aims to identify the construction of the World Health Organization’s (WHO) multiple identities attested in four identity processes: indexicality, local-occasioning, positioning, and dialogism. Identifying the organization’s identities can foster identity processes and help to understand the relationality of identities. Qualitative data from the WHO director-general’s media remarks on COVID-19 were collected and analyzed using a corpus analysis tool, AntConc. The tool allowed an investigation of word frequency, sentence structure patterns, and the use of keywords in sentences. This analysis revealed that the WHO has negotiated and presented several identities in COVID-19 situations. The results suggest that although factors such as audience and situations affect identity change, these negotiated identities are still coherent with the organization’s original identity.
1. INTRODUCTION
2. REVIEW OF LITERATURE
3. METHODOLOGY
4. FINDINGS AND INTERPRETATION
5. CONCLUSION
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