전통시장 관광활성화를 위한 시장조직 내부요인에 관한 연구

A Study on the Internal Factors for Traditional Market Revitalization

The purpose of this study is to analyze the impact of the organizational characteristics of the traditional market merchant association on organizational performance. Based on related theory and literature review, hypotheses were developed and tested. This study consists of four hypotheses: The first hypothesis relates to the causal relationship between the characteristics of traditional market merchant association and merchant association cohesion. The second hypothesis relates to the causal relationship between the characteristics of traditional market merchant association and merchant association communication. The third hypothesis relates to the causal relationship between merchant association cohesion and merchant association performance. The last hypothesis relates to the causal relationship between merchant association communication and merchant association performance. Questionnaires were distributed to 255 employees of 4 organizations. Among returned questionnaires, 240 samples were used for empirical study. In summary, All hypotheses were supported. Therefore, in order to activate the traditional market, an understanding of merchant association is primarily required. Finally, Implications and directions for future research are discussed in discussion and conclusion.