인터넷 갬블러에 대한 갬블링열정척도(GPS)의 적용

Application of Gambling Passion Scale to Internet Gambler

This study aims at applying gambling passion scale(GPS) to internet gamblers in order to test reliability of the GPS and to segment responsible markets. The results of confirmatory factor analysis indicate that the GPS was validated by delineating two subscales of obsessive passion(OP) and harmonious passion(HP) with higher reliability. The GPS was also classified into four groups based on mean values of OP and HP: low OP/low HP, high OP/low HP, high OP/high HP, and low OP/high HP. The last group, called the harmonious passion group was found to perceive attitudes affective state toward internet gambling of sport-toto more positively than any other groups. The findings suggest that the harmonious passion group should be promoted for responsible gambling in the long run.