가상순위평가법을 이용한 농촌경관의 경제적 가치 추정

Estimating the Economic Value of Agricultural Landscape Using A Contingent Ranking Method: The Case of the Buckwheat Field in Bongpyong

This study estimates the value of agricultural landscape as a tourist attraction. Recently, the landscape of buckwheat farm in Bongpyeong, Pyeongchang county has more important role than the crop's production for the improvement of the regions's economy and image. A contingent ranking method that is known for an effective tool is used to calculate the value. The result shows that the willingness to pay(WTP) on the buckwheat farm in Bongpyeong is 2,481 won per person and the value of each one hundred thousand pyeongs is 827 won. The findings of the paper will provide useful information for tourism development and management policies of the region.