웹2.0 환경에서 관광정보 생성 및 획득변화에 관한 탐색적 연구

An Exploratory Study of Tourism Information Creation and Acquisition Change under the Web 2.0 Environment: With a focus on bulletins of travel agencies and UCC

Web 2.0 environment has brought about changes to the Internet environment so much as to make tourism consumers enabled to obtain travel and tourism information they want directly, not through travel agencies. The tourism market is flowing with tourism information in a form of User-Created Contents, being created by tourism consumers who have prior travel experiences, and the increasing amount of such travel and tourism information has hit a remarkable level. Such various pieces of tourism information as the texts, images, videos created by the user are being shared on the Internet freely. However, travel agencies still demonstrate an inferior level of customer service. This fact has been empirically confirmed, and so the researcher would like to lay the meaning of this research thereon.