상위등급 항공좌석 선택결정요인 분석

Determinants of Selecting the Upper-Class Air Flight Seats

This article aims to identify the characteristics of upper-class air flight seats users, comparing to the economy-class seat users. Demographic information and consuming behaviors of leisure activities, premium products and attributes of airline services were hypothesized to influence on the selection of upper-class airline seats. Survey was conducted using 325 people in Korea and the data was analyzed through factor analyses and logistic regression analyses. Authors found that income, age, frequency of overseas travel, golf rounds and musical viewing are significant factors influencing the purchase of upper-class seats. The results also indicate that the customers who want chances to show-off themselves and differentiated services are more likely to buy upper-class seats.