世界自然遺産地區 觀光客의 動機와 特性

Motivation and Characteristics of the Tourists to the Natural World Heritage Site: Jeju Volcanic Island and Lava Tubes

This paper is to analyze the relationships between the motivation and characteristics of the tourists to the natural world heritage site in Jeju Island. Through questionnaire survey authors found that there were differences between the characteristics and the motivation of tourists visiting the sites. Tourists were found having different types of motivation in three Natural Heritage Sites(Hallasan Natural Reserve, Geomunoreum Lava Tube System, Seongsan Ilchulbong Tuff Cone) respectively. That is 'tourism resource seekers' of tourist motivation cluster relatively related to Manjanggul in Geomunoreum Lava Tube System, 'natural heritage seekers' to Seongsan Ilchulbong Tuff Cone and 'escape-friendly seekers' to Hallasan Natural Reserve.