축제 이해관계자의 방문객 만족요인 인식에 관한 비교연구

Comparative analysis of festival satisfaction factors: a comparison of festival stakeholders

The festival visitor's satisfaction factors have been mainly highlighted on the perspective of visitors in the past research. However, in this paper, perspectives of festival organizers and host communities on the importance and performance arguably were analyzed on a comparative basis to find the gaps and differences among related festival stakeholders. Six dimensions of twenty eight variables in influencing festival visitor's satisfaction were identified by literature review, and an importance-performance analysis was conducted with 381 responses of 73 festival organizers, 237 festival visitors and 71 host community residents. The result reveals that the stakeholder groups share the same perception on various dimensions. Author found that stakeholders have different perception on several variables.