AHP를 활용한 농촌관광마을 개발단계별 M&E 체계 연구

Monitoring & Evaluation System of Rural Tourism Villages Each Development Step Using AHP

This study intends to analyze the integrated M&E system(monitoring & evaluation system) of rural tourism villages each development step using AHP(analytic hierarchy process). The Researchers investigated the items for monitoring and evaluation by reviewing related literature and conducted two questionnaire surveys to experts, professors, and so on, to determine main items and relative importance among several items. Broadly, three monitoring items and five evaluation items were determined such as planning, project process and rural residents on project processing step, and project performance, produce, rural residents, customer and rural environment on project completion step. The results of this study can be summarized as follows: The highest ranked item was the rural residents, followed by project process, planning on project processing step. On the other hand, customer was the highest ranked item, followed by rural residents, rural environment, project performance and finally produce. It was suggested that further research should be carried out to develop more objective, simpler monitoring & evaluation indexes.