의료관광 참여의도에 대한 비교문화 연구

A Cross-Cultural Study on Participation Intention to Medical Tourism among Korean, Chinese & Japanese Visitors in Korea

Medical tourism can be defined as the act of 'leaving home' for medical treatment and care domestically or abroad. It can be viewed as an emerging phenomenon in the health care industry. It reflects consumers' desire for health, beauty, and well-being. The purpose of this study is to look into matters related to participation by Korean, Chinese and Japanese visitors in Jeju medical tourism. It aims to describe cultural differences among them and how those differences affect their pursuit of medical tourism. The research result illustrates that significant differences exist in how Koreans, Chinese and Japanese visitors view choice factors, discomfort factors, and preferred care items. It also shows that how the group view choice factors, discomfort factors, and preferred care items. The study established detailed factors regarding medical tourism. Based on these findings, differences of participation intention and behaviors among the three groups are explained. From this, the study meaningfully describes the fractionized characteristics of medical tourism.