지역축제 방문객의 만족도가 재방문의도에 미치는 영향

The Effects on the Satisfaction of Visitors in the Hoengseong Hanu Festival to Revisit Intention

This study aims to grasp the festival evaluation factors, to analyze the effects on the festival evaluation factors to overall satisfaction and to revisit intention, concerning the 2008 Hoengseong Hanu Festival as a local festival. To conduct an empirical research, the surveys has been executed with a questionnaire, 187 questionnaires were collected out of total 200 samples while 13 questionnaire were of eliminated due to missing items and illogical answers. The research was conducted through frequency analysis, exploratory factor analysis using SPSS 10.0 and confirmatory factor analysis, covariance structure analysis using Amos 4.01. As a result of verifying hypothesis, all hypotheses were adopted. The results indicated that festival evaluation factors ware deeply related with overall satisfaction, which was related with revisiting intention.