미디어를 통해서 본 볼런투어리즘 담론 형성과정

Discourse Analysis of Voluntourism in Mass Media: Oil Spill-Over Accident in Taean, Tourism Destination

The term “voluntourism” is newly coined terminology that creates the mutual benefit of volunteers as tourists and local people. Through the case of the oil spill accident in Taean in 2007, this paper attempts to analyze how the mass media form the discourse on specific social agenda such as voluntourism. In this paper, authors examine a total of 54 editorials and articles related to voluntourism in Taean in 2007 and find that the discourse formation is completed by four distinct stages such as initial stage, implementation stage, acceleration stage and discourse formation stage. They suggests that through the process of the discourse formation as a framework, one can expect to raise or develop specific social issues with tourism and create new tourism market.