여행사와 연예기획사의 팬미팅이벤트 협력방안

Travel Agency and Entertainment Management Company’s Collaboration with Fan Meeting Event: Singer, ‘A’s Fan Meeting Event in Tokyo

Entertainment business influences all industries, giving a birth to Hallyu(Korean wave) tourism and loyal fans overseas. Such development also provides new business opportunity for entertainment management companies and travel agencies, who are sharing same target market. Object of this study is the way how to convert fans into tourists by collaboration of two business entities. Case study and literature review revealed that the present transaction stage should be moved to more constructive collaboration stage. Travel agency is not merely another agency of entertainment company but business partners who plan and operate fan meeting event together, capitalizing new relations into sustainable Hallyu.