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학술저널

CEO의 와인지식수준과 와인스트레스요인에 관한 연구

Wine Knowledge Level and Stress Factors of CEO

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This paper is to identify stress factors of CEO for wines and wine knowledge level. A factor analysis delineated four dimensions of stress factors of wine: wine making, wine manner, wine quality, wine evaluation. The regression analysis yielded all of the factors had influence on the stress of CEO for wines and the cluster analysis produced three clusters: Wine outsiders, Beverage wine consumers, Aspirational drinkers. Wine outsiders were founde more stressful for wine than other groups. Implications are discussed relative to wine education for CEO.

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 결과분석

Ⅴ. 결론

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