大學生消費者의 패밀리 레스토랑 選擇과 滿足에 관한 硏究

Collegian Customer’s Choice and Satisfaction of Family Restaurant

This article is to evaluate the influencing power of selective attributes, which is attached great importance to selection of family restaurant centering on university students in Seoul and Kyungin area, on customer satisfaction. First, in selective attributes of family restaurant, it was valued the attributes derived from consideration for customer, kind service, price factor and the price as well as the factor derived from essential food including taste and amount of food. Second, the degree of achievement after use of family restaurant was rather high in taste of food, service and brand. Third, in satisfaction evaluation, customers were rather valued low compared to the degree of importance of selective attitudes and that the difference in score of satisfaction was not so much. Forth, employee factor contributed most largely to the satisfaction of family restaurant. Finally, food factor and employee factor contributed to the intention of revisit was important factor in that aspect.