의료관광특구 도입요인의 우선순위 분석에 관한 연구

The Analysis of Priority of Medical Tourism Introduction Factors for Tourism Special Zone

This research was initiated to review strategic orientation of introducing Medical Tourism Special Zone through fixed conclusion of impacting factors by introduction of the special zone and of strategic priority issue. AHP research method was used by surveying officers nationwide in charge of Medical Tourism Special Zone. The survey results for comparison among major evaluation criteria reads 40.3% among interviewees said that infrastructure is the most important issues; among detailed evaluation criteria reads that 51.9% of repliers said medical cooperation is the most important in local connection; among marketability criteria reads that suitable medical price for medical service is the most important issues by gaining 71.4% answers from surveys. According to the survey results, introduction of medical tourism special zone was found highly desirable.