가족생활주기에 따른 농촌관광 동기, 농촌관광지 선택요인, 농촌체험관광프로그램 선호도의 차이분석

An Analysis of the Difference on Motivation and Rural destination choice factors and Preference of experiencing program on Rural tourism according to Family Life Cycle

Family characteristic is an important factor deciding the demand for rural tourism. Family life cycle affects motivation and destination choice factors and preference of experiencing programs rural tourism provides. Existence or not of one’s kids and age level have an important effect over rural tourism destination selection. Result of this study indicates that relaxation with family in the rural destination is more important factor than that of communication with other people. Authors found that rural destination was considered as a place in which natural attractiveness and its quality of service scape do important roles in promoting rural tourism. Authors arguer rural tourism needs market segmentation strategy according to family life cycle.