골프이벤트관광 지출수요 및 방문객 소비성향에 관한 연구

Demand for Golf Event Visitors’ Expenditure and Their Propensity to Consume

The purpose of this study is to estimate the determinants of visitor expenditure demand for golf event and examine the propensity to consume for its visitors. On site survey was conducted in Jeju Island and Gapyeing in Kyunggi Do where Golf Tournaments hosted by KPGA were held. For this study, it was required that proper model to analyse the collected data should be built. Tobit model which is useful for analysing centralized data measured by ratio scale was introduced. As a key result, marketing should be exercised for residents of non-hosting region who visit the events for tourism and leisure activities, and it can be concluded that this will contribute to revitalizing local economy. Futhermore author identified that its visitors were inclined to expense mostly by accident, not by design when they visit golf event.