우리나라 한방의료관광에 대한 수요예측 및 경제적 파급효과 분석

Forecasting Demand for Korean Oriental Medical Tourism and Estimating Its Economic Impact

Oriental medical tourism is emerging as an alternative tourism market in Korea. The primary purpose of this study was to forecast the demand for oriental medical tourism in Korea using both quantitative and qualitative methods. To this end, total population of Korea in 2010 was predicted using a cohort component method (www.nso.go.kr). Then, willingness to participate in oriental medical tourism was calculated from the survey on five metropolitan residents in Korea. The secondary purpose of this study was to estimate the economic impact of oriental medical tourism on the Korean economy using an input-output(I-O) model. Results indicate that demand for oriental medical tourism was predicted to be 4.4 million for 6 metropolitan cities and 10 million across the country. Also, the results of the I-O analysis show that oriental medical tourism generated 5,238 billion Won of output impact, 933 billion Won of income impact, 2,651 billion Won of value-added impact, and 69,709 jobs.