혼잡지각에 따른 방문객 만족과 자연휴양시설의 사회심리적 수용력 추정에 관한 연구

An Estimation of Tourist Satisfaction and Social Psychological Carrying Capacity in Relation to the Perceived Crowding in a Nature Recreation Facility

This study estimates tourists socio-psychological carrying capacity and the relationship between perceived crowding and level of satisfaction in a nature recreation facility. Data were collected at the “The Garden of Morning Calm” and a total of 308 samples were conveniently selected at the arboretum. Results estimated that 8.75㎡/person is the point that satisfies both socio-psychological carrying capacity and maximum capacity. Even though crowdedness made a statistically significant impact on the level of satisfaction, the R-square was too low: 1.7%. This is consistent with previous studies where R-square results were too low or statistically insignificant. Findings from this study suggest that the relationship between level of crowdedness and satisfaction could be greatly influenced by individuals' psychological factors.