생태관광지 방문객의 라이프스타일 유형에 따른 웰빙 및 삶의 질 인식에 관한 연구

Ecotourists' Recognition of Well-being and Quality of Life by Lifestyle Types

This study examined ecotourists' recognition of well-being and quality of life by lifestyle types. Data were collected from 200 people who visited the World Natural Heritage sites in Jeju, Korea. A cluster analysis, which is based on the 25 LOV(list of value) variables, proposed four different types ecotourists: multiple value pursuers., sociability pursuers, achievement pursuers, ego pursuers. Results showed that the lifestyle patterns of the ecotourists were significantly related to their recognition of well -being and quality of life. In particular, the multiple value pursuers demonstrated the most high score in their pursuing well-being, while achievement pursuers presented the lowest score in their pursuing well-being. In terms of the recognition of quality of life, very similar pattern was found. Furthermore, ecotourists' recognition of well-being was closely related to their level of satisfaction on the quality of life. These suggest life style pattern could be a significant tool for market segmentation.