徒步旅行 動機에 관한 探索的 硏究

An exploratory study of walking-tour motivation: The case of Je-Ju Island 'Ol-Legil'

The purpose of this study is to explore the motivations of ‘walking tour’, which has recently become a newly introduced tourism product. To explore the motivations of walking tour, an in-depth and open-question interview were undertaken. The interviews were conducted based on ‘Ol-Legil’ in Jeju island, known as a popular attraction among tourists who want to walk. The results of this study are as follows: a total of eight dimensions were found by analysing the answers of the interviewees, named ‘natural affinity/ experience’, ‘curiosity’, ‘self-meditation’, ‘self-fulfillment’, ‘self-purification’, ‘health enhancement’, ‘family togetherness’, and ‘socialization’. Among those motivations, ‘self-meditation’, ‘self-fulfillment’, ‘self-purification’ are considered as differential motivations of walking tour since they were not recognized as important factors of the previous studies. Limitations of the research are discussed and implications for marketing practitioners and researchers are presented.