外國人의 國內 觀光經驗 分析

Analysis of Domestic Tourism Experience by Foreigners: A Grounded Theory Approach

This study was to conceptualize foreigners' perception of tourism experiences in Korea and to categorize their tourism experiences based on a grounded theory approach. Results of open and axial codlings of 32 foreigners' interviews suggested that the foreigners' considered openness of Korean tourism as the core phenomenon of all tourism activities. Results also showed that physical evidence and service quality were causal conditions that impact on the openness of Korean tourism, while traditional traits and modern traits turned out to be contextual condition. In addition, the data analysis proposed that systematic service and public service were intervening conditions of the foreigners' tourism experience in Korea, while users' convenience and institutional convenience were counted as action/interactional strategies. Findings from this study confirmed tourism experience process of foreigners which have exploration stage, cognition stage, coping stage and 'transitional stage'.