This study was to explore travel path of Japanese FIT travelers in Korea by analyzing heir travel journals. In order to do this, this study designed a travel journal form, recruited 101 research subjects through a Japanese travel agency, and ask them fill out the form during their stay in Korea. Analysis of the forms indicated that 7 out of 10 independent travellers visited only Seoul, while the others also visited Busan and/or Jeju. Results also showed that inconvenience of public transportation and lack of travel information were the biggest problems to the Japanese independent travellers. In addition, Korean wave was still the key element of Korean tourism among the Japanese independent travellers. Based on the results, this study suggested several tourism marketing and resource development implications for the Japanese free independent market.
Ⅰ. 들어가며
Ⅱ. 이론적인 배경
Ⅲ. 연구 방법
Ⅳ. 분석결과
Ⅴ. 논의 및 시사점
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