포터의 클러스터 理論에 입각한 地域 觀光클러스터의 模型 探索

The Tourism Cluster Theory of Michael Porter and Model Development of Regional Tourism Cluster

Korea's tourism industry has not developed at the aspect of quality despite of growth in quantity. Tourism policy of central and local government have not pursued the integrated approach between development of tourism resources and promotion of tourism business. Therefore, to increase the competitiveness of local tourism industry, it is necessary to adopted the cluster strategy developed by Michael Porter. Lessons from the cases of Phuket of Thailand, Napa Valley of USA, and domestic success models are that public bodies have to contribute to the development of local tourism industry. As the result of theoretical analysis and case study, this paper suggests conclusions such as; firstly, anchor tenant has to setup to construct the regional tourism cluster, secondly, core companies have to attracted for the renovation of tourism industry, and lastly, tourism cluster has to contribute the development of the tourism-related industries.