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학술저널

해양 레저관광행동의 쾌락성(hedonic)과 유용성(utilitarian) 측정지표 개발

Development of the Hedonic and Utilitarian Measurement Indicators for Marine Leisure and Tourism Behavior

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한국관광학회.jpg

With an increase in income level, people take a lot of interests in marine leisure and tourism. However, not much has been known about marine tourists’ behaviors yet. This study was to develop measurement indicators of hedonic and utilitarian behaviors of marine tourists based on Voss, Spangenberg, and Grohmann (2003)'s conceptualization. Data were from 433 people using on-line survey method. The sample were randomly selected from the list of representative sample of an on-line survey corporation. Results showed that the measurement indicators for Hedonic behaviors were composed of 7 items (fun, exciting, delightful, thrilling, enjoyable, cheerful and amusing). Also measurement indicators in Utilitarian behaviors were composed of 4 items (useful, necessary, important and effective). It is expected that the measurement indicators developed in this study could be used to measure people' marine leisure and tourism activities in the future.

I. 서론

II. 이론적 고찰

III. 연구방법 및 조사 설계

IV. 가치의 쾌락성과 유용성 차원 측정지표 개발

V. 결론 및 시사점

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