역사문화유적지로써 경복궁 매력속성에 대한 IPA

The Attractiveness of Gyeongbok Palace as a Cultural Heritage Site: An Application of the Important Performance Analysis

This study evaluates the attractiveness of Gyeongbok Palace, the most popular culture heritage site in Seoul, using the IPA(Important Performance Analysis). Data were conveniently collected on-site from 390 Korean visitors on September 2008. Results of IPA illustrate that 8 out of 17 attractiveness attributes fell in to the keep up the good work quadrant, in areas mainly related to historicity of the place and convenience. In contrast, the 8 attributes associated with educational value and on-hand experience are turned out to be low priority. quadrant. Results of this study suggest that the administrators of the place need to better promote educational value of Gyeongbok Palace.